Elliott Rayner is a graduate in Neuroscience and Neuromarketing with over a decade of experience in the sports industry, creating products for the FIFA World Cup and Olympics at Adidas and ASICS. He later transitioned into tech and B2B, leading marketing at Babbel and ARION before joining OWOW, where he has shaped the stories behind hundreds of products and ventures. The frameworks Elliott developed along the way now power his course, book, and workshops — helping teams craft clear, compelling strategic narratives. He was recently recognised as one of the UK’s top product marketers, ranking 7th on the list of most influential in the field.